"Let’s be honest. Very few people around the world know what or where ‘Aarhus’ is. A city brand can give them a pretty good idea of what we have to offer – even before they locate us on a map."
Mads Thimmer
Co-founder, Innovation Lab
We don’t sit on our hands waiting for the future to happen. In Aarhus, we welcome the world of tomorrow today. Once a year we gather some of the world’s greatest minds and their odd, unpredictable and groundbreaking inventions under the same roof and just watch the magic unfold. Whether inventing new technologies or reinventing old ones, the message is clear. One good idea can change the world.
Link to NEXT 2011 (new window)